What have you learnt from audience feedback?

After posting the video on Youtube and Facebook, I received positive comments from the viewers, with people saying how the colours used added to the feel of the song and the overall effect of the video. They said that London looked gloomy, but that this corresponded with the subjects that the artists discuss, rather than making the video off-putting. I put it on these websites to try and capture the largest audience possible, as the video focuses on places and sights rather than the artist. The quick frequent shots kept up with the tempo of the song, keeping the audience’s attention. The audience enjoyed the video as a whole, and they understood that the video was a piece contrasting different areas of London.

I find music videos to be a very good form of entertainment. I like all different kinds of videos, and I find that they can be the cause of the successful, or the not as successful, outcome of a song, because it seems that the simpler the concept of a video, the more likely it is for someone to remember it. I think this is very true when looking at videos such as 'Single Ladies (Put A Ring On It)' by Beyonce and 'Nothing Compares 2 U' by Sinead O'Connor; these are both iconic videos, with very simple concepts

Single Ladies was directed by Jake Nava, and is shot in black and white, with the video consisting of a continuous dance routine. This brought about thousands of imitations and parodies from people all over the world, with the video winning many awards such as Video of the Year at the 2009 MTV Video Music Awards. This is a very simple video concept which is known on a global scale, because even though it is simple, it is shot very effectively and professionally, adding to the overall quality of the video itself.

The majority of the video for "Nothing Compares 2 U" was shot in Paris, and directed by John Maybury. It focuses almost only on a close-up on O'Connor's face as she sings, with the rest including shots of her walking around an area of Paris called the Parc de Saint-Cloud. Towards the end of the video, two tears roll down her face, one on each cheek. The clip won Best Video at the 1990 MTV Video Music Awards and this was the first video by a female artist to win in this category. There is nothing too adventurous about this video, however it is critically acclaimed and is very well-known, even today, bearing in mind it was released over 20 years ago.