This is my final music video. The most significant aspect of the video that I changed was the frequency of the shots. In my drafts, they were longer, and less of them were used due to this. However I decided to speed up the movement and use of the shots, to keep the audience’s interest, and to correspond with the rhythm and energy of the song itself. The video features buildings situated around central London, and this matches the image of the poster (made using Photoshop), because it features Canary Wharf in the background, with the artist placed in the foreground. Therefore these texts coincide with each other and emphasize the video to the audience, making it more memorable and boost the chances that an audience will watch it.
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