The aim of my music video and the ancillary texts, as well as the marketing of the video, is to promote the artist and encourage the viewer to want to hear other songs by him, see him live or just find out a bit more about him.
I would promote the video mainly through social- networking sites like Facebook and Twitter, as these are websites used by millions every day. The target audience for my product spans from teenagers to adults of about 40, therefore I would use these sites to gain some exposure, because this is an easy method to spread the product through word-of-mouth. It is cheap and easy for the distributor. I would then put the video on Youtube so that it is available to a much larger audience; also the video can be found easily and watched by people at work/home/school. Moreover, to catch the attention of the facebook users, I would make my own advert on the social- networking website, directing them to the video by supplying the link for them to simply click on, and watch.
Furthermore, I would take inspiration from one of the methods used by the marketers of the film Cloverfield, by using a widget to promote the video. The user would have to add the widget, which can result in them winning prizes for the more sharing of the widgets they carry out. It is found on the Cloverfield website (my widget would be found on the website that I have created), which people have to add directly to their Facebook page. A successful 'share' occurs when someone views the widget on an entrant's facebook page (or other internet location), and clicks on 'grab this'. This person must then put it on their profile, and at least one person must view the widget on that new location. Prizes given to entrants were:
1st prize- screening tickets
2nd prize- video camera
3rd prize- digital camera
4th prize- Cloverfield prize pack.
My prizes would consist of things like: tickets to the artist's concert, a signed CD, a T-shirt.
This method of marketing encourages awareness of the product, as well as offering participants something at the end of it, thus making them more likely to pass on the video. I think this is a clever marketing tool.
The video does not give a lot of information about the artist, as in, their appearance
or their characteristics, therefore the website serves as an information hub for the interested viewer, because it features photos, videos, news about the artist, event dates and a biography on them, giving the audience a background, enabling them to relate more with him, and to understand why he makes the music he does.
As the video receives more recognition, I would start to show it on television music channels, and this will increase even more the chances of the video being seen. All of these distribution techniques are less expensive, because they mainly depend on the word-of- mouth of others, as well as the power of the internet.
The poster features the song’s artist, Professor Green in front of a backdrop of Canary Wharf at night, with the captions reading ‘Jungle’, ‘Professor Green’, ‘Ft. Maverick Sabre’, ‘Virgin Records’, ‘Coming Soon’, so that a viewer who has seen either will be able to identify that both texts are related to each other, and they will be reminded of the product, possibly creating more interest around the song featured in the music video.
Grime music is normally associated with dark colours due to its character, so the website colour scheme consists of dark green, to tie in with the name of the artist, Professor Green, and black, and this scheme also coincides with the poster, which includes a backdrop of Canary Wharf at night, to relate back to the title of the song 'Jungle', because I find the image of the city reminds me of the saying 'concrete jungle', where things can become wild and fast paced, just like in an actual jungle.
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